Sell a lead buyers will pay more for.
Align right after capture and pass the consumer’s best-fit plans along with the lead. Plan-aligned leads are worth $12–$96 more to the buyer, depending on format.
Plan alignment for marketers
Who we serve
Built for the consumer. Valuable to everyone who serves them.
When a consumer lands in a plan that fits, the gains travel down the chain: the lead is worth more, the sale is faster, the renewal stays and the member is happier. We work with the companies that connect consumers to coverage, and we never sell insurance ourselves.
Leads that close better and books that last.
A plan-aligned leads program adds $2.7–4.8 million in value per 10,000 aligned enrollments across an FMO and its agents, and gives you a clear quality measure across your downline.
Plan alignment for FMOsConfirm instead of discover.
Agents start from the consumer’s own answer: about 30 minutes saved per sale, higher close rates and more renewals kept, worth $236–$321 per aligned enrollment.
Plan alignment for agenciesGive shoppers a real answer, not a list.
Comparison sites, enrollment platforms and ICHRA platforms can show every visitor which plans fit them, for Medicare and ACA, including consumers who enroll on their own.
Plan alignment for platforms
Value across the chain
Everyone gains, and no one has to lose
| Who | Where the value comes from | Value |
|---|---|---|
| Consumer | Lower out-of-pocket costs in a plan that fits their drugs, doctors and care | ~$691 a year |
| Lead marketer | Plan-aligned leads are worth more to buyers, so they command a premium | $12–$96 per lead |
| Agent | Higher close rates, shorter sales conversations, more renewals kept | $236–$321 |
| FMO | Its own revenue on downline production, plus its agents’ gains | $38–$158 own; $274–$479 system |
| Carrier | Members matched to its plans who stay longer | $170–$244 |
Per aligned enrollment over the member’s expected stay, unless noted. From The Value of Plan Alignment, Inspire Health Tech, October 2026. Consumer savings from the Milliman case study, March 2024.
Not sure where alignment fits for you?
Tell us how your consumers reach you and we’ll show you.