Confirm instead of discover.
An agent working a plan-aligned lead talks to a consumer who already knows which plans fit them and why. The conversation starts from the consumer’s own answer, so it’s shorter, it closes more often, and the member is more likely to stay.
$236–$321 per aligned enrollment
For an agent writing 100 aligned Medicare Advantage enrollments a year, that’s roughly $23,600–$32,100 in added value, much of it in renewals that keep paying in later years.
| Value point | Illustration | Per enrollment |
|---|---|---|
| Lower lead cost per sale | $50 calls; close rate 10% → 12% | +$83 |
| Time saved on the sale | About 30 minutes per sale | +$16, up to +$100 in AEP |
| More renewals kept | Members stay longer (base case) | +$137 |
| Fewer early cancellations | Fewer commissions clawed back | additional |
| Total | ≈ $236–$321 |
The comparison is already done
Comparing plans takes up 40–60% of a typical enrollment conversation: the needs assessment, walking through the options and narrowing them down. An aligned consumer arrives with that work done.
Agents focus on the best-fit plans and confirm they fit, instead of walking through every option.
During AEP, agents run out of time before they run out of consumers. Time saved becomes more sales.
Members who chose around their own drugs and doctors have fewer reasons to switch in the first 90 days, when commissions are taken back.
The CMS checklist, covered before the call
CMS requires agents to check, before enrollment, whether the consumer’s drugs are on the formulary, whether their pharmacy and doctors are in network, and their cost preferences (42 CFR 422.2274(c)(12)). Every alignment covers those checks and leaves a record, so each enrollment has a documented, needs-based reason.
Agents can also speak to objections with specifics: why this plan, what it will likely cost, and how it compares with the others.
Common questions
Does alignment tell agents what to sell?
It tells the consumer and the agent which plans fit the consumer best, by expected cost. The agent still advises and the consumer still decides.
Can we limit results to our appointed carriers?
Yes, as a disclosed filter. The ranking within it is always by the consumer’s own expected costs.
What about consumers who call us directly?
Alignment can also run in your quoting tool for inbound and agent-sourced calls. Aligning before the call is best; aligning during it still helps.
Give your agents the answer before the call.
See it on your own transfers and appointments.