The Value of Plan Alignment
What fixing plan fit at the start is worth to consumers, lead marketers, agents, FMOs and carriers, with the retention model, evidence and a measurement plan.
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Insights
Research and news on plan fit in Medicare
What plan alignment is worth, how to measure it, and what’s changing in Medicare distribution.
White papers
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The Plan-Aligned Advantage for FMOs
How an FMO can put plan alignment to work through a plan-aligned leads program, with value at FMO scale and a launch plan.
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News
From Inspire Health Tech
New white paper: The Value of Plan Alignment
IHT publishes a full-chain analysis of what plan alignment is worth, from the consumer’s $691 a year to $2.7–4.8 million per 10,000 enrollments across an FMO system, with a measurement plan for AEP 2027. Read the summary.
Inspire Health Tech and QuinStreet bring personalized plan recommendations to insure.com
Seniors shopping on insure.com can opt in to answer a few questions about their medications, doctors and health, and see plans ordered by expected out-of-pocket cost before connecting with an agent or carrier.
IHT presents at Medicarians with Milliman and QuinStreet
A session on how personalized analytics can help consumers learn more before they connect with agents.
Insurance Marketing Coalition launches
IHT CEO Mark Seghers co-founded the Insurance Marketing Coalition to align lead generators with best practices, ethics and regulations.
IHT at LeadsCon and InsurTech Insights
IHT presented at LeadsCon in Las Vegas and joined InsurTech Insights in New York, on raising the bar for the consumer experience and lead quality.
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